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Terms & Conditions

Terms and Conditions

This document is an electronic record in terms of Information Technology Act, 2000 and rules there under as applicable and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures.

This document is published in accordance with the provisions of Rule 3 (1) of the Information Technology (Intermediaries guidelines) Rules, 2011 that require publishing the rules and regulations, privacy policy and Terms and conditions for access or usage of website.


This web page represents a legal document; that serves as our Terms and Conditions and it governs the legal terms of our website,, sub-domains, and any associated web-based, as owned and operated by "Shahlon Silk Industries Pvt. Ltd."


What is Urban Trend? is India’s leading online marketplace. An initiative by Shahlon Silk Industries Pvt. Ltd. with many products and variety of brands in our marketplace, you will find everything you are looking for. Urban Trend will provide you through their sellers clothing and accessories products or such products as may be specifically notified by the Company on the Website from time to time (that are permitted to be sold under applicable laws).

You may select your seller and thereafter select from a wide range of options in each and every category of products, you will find the best quality available at the lowest prices. Select a time slot for delivery and your order will be delivered by seller right to your doorstep, anywhere in India. You can pay online by using your debit / credit card or by cash on delivery mode.



Please read these Website terms and Conditions carefully before using website (the "Website"). The website is available for your use, only on the condition that you agree to the terms and conditions set forth below.



The Website is provided by and available only to entities and persons over the age of legal majority who can form legally binding agreement(s) under Indian Contract Act, 1872. If users represent and are registering as a business entity, by accepting the “Terms and Conditions Agreement”, they represent that such entity has sufficient authority under applicable law to enter into the Terms and Conditions Agreement and are duly authorized by the business entity to accept this “Terms and Conditions Agreement” and also have the authority to bind that business entity to this “Terms and Conditions Agreement”.

Urban Trend reserves the right to refuse access to use the Services offered at the Website to new Users or to terminate access granted to existing Users at any time without according any reasons for doing so.



You have specifically authorized Urban Trend or its service providers to collect, process, facilitate and remit payments and / or the Transaction Price electronically or through Cash on Delivery to and from other Users in respect of transactions through Payment Facility. Your relationship with Urban Trend is on a principle to principle basis and by accepting these Terms and Conditions, you agree that Urban Trend is an independent contractor for all purposes, and does not have control of or liability for the products or services that are listed on Urban Trend’s Website that are paid for by using the Payment Facility. Urban Trend does not guarantee the identity of any User nor does it ensure that a Buyer or a Seller will complete a transaction.

You understand, accept and agree that the payment facility provided by Urban Trend is neither a banking nor financial service but is merely a facilitator providing an electronic, automated online electronic payment, receiving payment through Cash On Delivery, collection and remittance facility for the transactions on the Urban Trend Website using the existing authorized banking infrastructure and Credit Card/e-wallet payment gateway networks. Further, by providing Payment Facility, Urban Trend is neither acting as trustees nor acting in a fiduciary capacity with respect to the Transaction or the Transaction Price.

Urban Trend may delay notifying the payment confirmation i.e. informing Seller to Dispatch, if Urban Trend deems suspicious or for Buyers conducting high transaction volumes to ensure safety of the Transaction and Transaction Price. In addition, Urban Trend may hold Transaction Price and Urban Trend may not inform Seller to Dispatch or remit Transaction Price to law enforcement officials (instead of refunding the same to Buyer) at the request of law enforcement officials or in the event the Buyer is engaged in any form of illegal activity.

The Seller acknowledges that Urban Trend will not be liable for any damages, interests or claims etc. resulting from not processing a Transaction/Transaction Price or any delay in processing a Transaction/Transaction Price which is beyond control of Urban Trend.



All users have to register and login for buying or selling on the You have to keep your account and registration details current and correct for communications related to your purchases/sells from the site. By agreeing to the terms and conditions, the user agrees to receive promotional communication and newsletters upon registration. The customer can opt out either by unsubscribing in "My Account" or by contacting the customer services.



Clothing: 15% COMMISSION per item with 
                  2.5% will be the PAYMENT CHARGE
                   Rs.125 as fixed shipping charge on transaction done. 
                   18% will be the GST on the mentioned charges.

Accessories: 10.5% COMMISSION per item with 
                        2.5% will be the PAYMENT CHARGE
                        Rs.125 as fixed shipping charge on transaction done. 
                        18% will be the GST on the mentioned charges.


We charge (mentioned)% as COMMISSION per item with Rs.125 as fixed shipping charge. 2.5% will be the PAYMENT CHARGE on transaction done. 18% will be the GST on the mentioned charges.


Rs.125 will be the fixed charge to be deducted on Per Product Return + Rs.75 will be the Return Shipping Charge (for 500g).  

For more than 500g Rs.75 will be added to the total Return Shipping Charge.

For eg. -  Upto 500g – Shipping Charge will be Rs.125 + Rs.75 = Rs.200.
                 For 501g  – Shipping Charge will be Rs.125 + Rs.75 + Rs.75 = Rs.275.


To be eligible to sell items on the Website, the seller is required to submit the following details:

1. For bank accounts belonging to individuals

Proof of Identity (PoI)

• Passport

• PAN card

• GST Certificate (Mandatory)

• Scan Copy Of Signature

• Voter’s identity card

• Driving license


Proof of Address (PoA)

• Passport

• Voter’s identity card

• Driving license

• Telephone/Mobile bill

• Bank account/Credit Card statement

• Electricity bill

• Ration card


2. For bank accounts belonging to companies


• PAN Card of the Company

• GST Certificate (Mandatory)

• Scan Copy Of Signature


• Company telephone bill

• Company electricity bill


3. For bank accounts belonging to partnership firms


• GST Certificate (Mandatory)

• Scan Copy Of Signature


• Telephone bill in the name of firm/partners

• Electricity bill in the name of firm/partners

4. For bank accounts belonging to trusts & foundations


• GST Certificate (Mandatory)

• Scan Copy Of Signature


• Telephone bill

• Electricity bill


5. For bank accounts belonging to sole proprietor


• Passport

• PAN card

• Voter’s identity card

• Driving license

• GST Certificate (Mandatory)

• Scan Copy Of Signature



• Telephone/Mobile bill

• Bank account/Credit card statement

• Electricity bill

• Ration card



All sellers agree that their sole purpose of registering or using the Website is to sell clothing and accessories products or such products as may be specifically notified by the Company on the Website from time to time (that are permitted to be sold under applicable laws) and they shall not use this Website for any other purpose including for selling products other than as mentioned above or products that are not allowed under applicable law to be sold by them in any manner.



All sellers agree to provide true, accurate and complete information while registering or for any other purpose when prompted to do so on the Website. Sellers are prohibited from misrepresenting their identity and agree not to represent themselves as another User or login/ register using the identity of any other person. Sellers are responsible to maintain and promptly update the information provided while registering or for any other purpose on the Website to ensure that the information provided by them is true, accurate, current and complete at all times. If they provide any information that is untrue, inaccurate, not current or incomplete or Urban trend has reasonable grounds to deduce that such information is untrue, inaccurate, not current or incomplete, or not in accordance with this User Agreement, Urban Trend reserves the right to indefinitely suspend or terminate or block seller’s use or access to the Website in any manner whatsoever.


Sellers/ Buyers are solely responsible for maintaining secrecy and confidentiality of the username and password. Sellers/ buyers hereby acknowledge and accept that the website will grant access to any person who has obtained seller’s/buyer’s username and password in the same manner as it would have granted access to them and sellers /buyers are responsible for all activities conducted under seller’s/buyer’s username and password. Urban Trend, its employees or associates will not be responsible in any manner for losses occurring from such breach of secrecy of the username and password.


All the products listed on the will be sold at MRP unless otherwise specified by the seller. The prices mentioned at the time of ordering will be the prices charged on the date of the delivery. In case the prices are higher or lower on the date of delivery not additional charges will be collected or refunded as the case may be at the time of the delivery of the order.



As a part of trust and satisfaction offered to the customers of Urban Trend, we expect our sellers to be on par with Urban Trend’s customer service standards. The policy aims at evaluating seller’s performance with respect to fulfillment metrics like Seller Cancellation rate, Round Trip Delivery (RTD) breach rate, Returns rate and reattempts rate which enable sellers to maintain a high level of performance standard and process adherence.    

Seller Performance Metrics

Following are the performance metrics that sellers must comply with in order to meet the pre-set level of customer satisfaction:

                Seller Cancellations Rate- Less than 0.5%

                Reattempts Rate- Less than 3.0%

               RTD breach Rate- Less than 1.5%

                Returns Rate (due to seller fault like Mis-shipments, missing items, poor quality, damaged or defective products)- Less than 7%

Dispute Rate

Fake Ratings/Reviews


Seller Cancellation Rate:

Seller cancellation refers to the number of ordered units cancelled by the seller after an order has been placed by the buyer. Seller Cancellation Rate is calculated for a period of one week as follows:

Seller Cancellation Rate = Number of Seller Cancellations/Total number of Units Ordered.

If you fail to maintain your Seller Cancellation Rate below 0.5%, your account will be suspended for a minimum period of a week, during which you will not receive any new orders.

*2.5% on Invoice Value will be charged as Cancellation Charge.

Reattempts Rate:

Reattempts refers to the extra attempts made by Logistics Partner to pick up an ordered item from your mentioned pickup address. A reattempt is counted for a seller, only if he is accountable for the extra attempt by Logistics Partner due to the reasons mentioned below:

  • Shipment not ready
  • Seller unavailable
  • Improper packing
  • Logistics form missing

Reattempts Rate is calculated for a period of two weeks as follows:

Reattempts Rate = Total Number of Reattempts by Logistics Partner/Total Number of Scheduled attempts by Logistics Partner.

If you fail to maintain your Reattempts Rate below 3%, your account will suspended for a minimum period of a week, during which you will not receive any new orders.

RTD Breach:

RTD breach occurs when an order is not marked "ready to ship" before the 'last date to ship' mentioned on the order dashboard against the particular order. RTD breach rate is calculated for a period of 2 weeks as follows:

RTD breach rate = Total number of Ordered Units that breached RTD by Date/Total number of Units Ordered.

If you fail to maintain your RTD breach rate below 1.5%, your account will be suspended for a minimum period of a week, during which you will not receive any new orders.

Returns Rate:

Returns refer to the number of product returns the seller receives from buyer on the basis of various return reasons (including replacement requests for products sold, if any). Defective returns, buyer remorse and products damaged in transit will not be considered while calculating the Returns Rate in this policy. Following are the return reasons considered under the Seller Performance Policy:

Received another Item than ordered;

Missing product/part(s) /Accessory/Freebie/Tag;

Item not as Described;

Wrong product shipped / Mis-shipped;

Wrong size shipped; and/or

Used/ tampered product.

Returns (DTS) Rate is calculated weekly as follows:

Returns (DTS) Rate = Returns due to above reasons for product ordered in a week / Orders in a week

If a seller fails to maintain Returns (DTS) Rate below 7%, the seller's account will be suspended for a minimum period of a week, during which the seller will not be able to receive new orders.

Dispute Rate:

Dispute refers to a situation wherein a disagreement between the seller and buyer arises. Buyer disputes are considered under the Seller Performance Policy. Disputes raised against a seller are monitored as per a weekly cycle.

Sellers are expected to:

  1. Approve buyer returns to keep a better customer experience.
  2. Close pending disputes within 2 days from the date of creation.

Fake Ratings/Reviews:

If a seller is found or reported to be posting fake ratings or reviews on the Website for their products or someone else's products, either to increase or diminish sales, such seller will be penalized in the manner provided below:

  1. On the first instance when a seller is found posting fake reviews or ratings, such seller's account will be suspended for a period of one week. During this period, the seller has to take corrective action and remove all fake reviews posted by such seller on the website. Non-compliance with this requirement would lead to blacklisting.
  2. On the second instance, the seller will be blacklisted from selling on the Website. In addition if a seller is found to be posting multiple fake ratings or reviews, Urban Trend may, at its sole discretion, blacklist such seller in the first instance.


Misleading Title Policy

Your title should accurately describe only the actual item or items you offer/list for sale. The title shall be considered as misleading and hence prohibited from being listed/offered on the Website if: your listing/title contains a word or phrase that does not seem to belong to the item listed/offered for sale; and a buyer cannot identify the item that has been listed/offered for sale.

Violations of this policy may result in a range of actions, including but not limited to the following:

• Listing Cancellation;

• Loss of special status; and/or

• Account Suspension



The MRP Breach Policy states that a seller cannot mention a higher selling price on the Website than that mentioned on the MRP label of the product.

Urban Trend encourages sellers to adhere to the rules and regulations laid out by the Government of India. As per the laws of India, a product cannot be sold at a higher price than the MRP (Maximum Retail Price) stated on the box. This rule is relaxed only in the cases of service industry like restaurants or hotels. Sellers who sell products at a higher price than the MRP will be suspended and further blacklisted. Urban Trend will show zero tolerance towards any instances wherein the seller has sold the product above the MRP stated on the label.

Strict action will be taken against sellers who list selling price on the Website that is higher than the MRP stated on the MRP declaration label of the product.

The maximum penalty for contravention of any of the provisions of the Legal Metrology Act, 2009 and the Legal Metrology (Packaged Commodities Rules), 2011 is INR 25,000/- for the nominated person and the firm/company as the case may be for the first offence.

Thus, it is essential for all sellers to adhere to the rules and regulations stated by the Government of India to smoothen their business flow and at the same time retain the trust of loyal customers.

Mandatory provisions to be included on the MRP declaration label of a product as per Government of India rules and regulations:

•    The name and address of the manufacturer, the name and address of both the manufacturer and the packer (when they are not same) or the name and address of the importer.

•    The common or generic name of the commodity.

•    Net quantity contained in the package (excluding the weight of any packing material).

•    Month and year of manufacture or import.

•    The retail sale price.

•    The name of the office, address, telephone no and e mail id (optional) of the person who can be or the office which can be contacted, in case of consumer complaints.

The above mentioned provisions are mandatory for all products manufactured for retail sale. Further note, that only those labels, which are securely affixed on the container, are acceptable.


Following are the cases in which the MRP Breach Policy is applicable:

•    Pricing your product above the MRP on the Website.

•    Charging the buyer more than the MRP mentioned on the label of the product.

•    Charging an additional fee in the form of taxes over and above the MRP. This is prohibited as MRP mentioned is all inclusive of taxes.

•    Labels without mandatory declarations as prescribed by the Government of India.

If the seller is found guilty of violating the MRP Policy, the following actions will be taken:

Persistent defaulters will be blacklisted and will be liable for breach under the Legal Metrology Act, 2009 and the Legal Metrology (Packaged Commodities) Rules, 2011.

Please be informed that Urban Trend will not bear any responsibility for the repercussions faced by you for violating the applicable laws.

One instance is equivalent to a breach made for one or more SKUs.


Seller Non-Selling Policy

It is not permitted for a seller to refuse payment acceptance or fail to deliver an item at the end of a successful sale.

If a violation of this policy is reported to us, we will consider the alleged offence and seller’s history before taking action.

A violation of this policy may result in a formal warning to the seller and/or temporary/indefinite suspension of account of such seller.

A penalty equivalent to the commission fee for the order will be charged to any Seller who cancels an ordered product after updating the status of the order as RTD.



Urban Trend is continuously monitoring and tracking sellers’ order, fulfillment history and related parameters to ensure enhanced customer experience on the Website. In furtherance of this, Urban Trend may, at its sole discretion, reserve the right to suspend seller’s account on receiving excessive orders that may not be completed based on sellers past fulfillment behaviour within the promised service level agreement.

This is to avoid seller cancellations, delivery and installation breach events on the orders received. In the interim, seller should continue with processing pending orders within the committed service level limits. Once the pending orders are fulfilled by the seller, Urban Trend will reactivate seller’s account.

There are two reasons why your listing may be cancelled or account may be suspended:

•    A violation of the Terms and Conditions and/or

•    A violation of one or more of Urban Trend’s policies


If your listing is cancelled or account is suspended, we will notify you by email, phone, or other modes of communication about the reasons for cancellation of listing or suspension of your account, as the case may be.

 If you have not been notified about the listing cancellation or suspension of your account, contact us for more information.

Reinstatement of your listing or account shall be dependent upon the nature of violation and solely at the discretion of urban trend. Urban Trend’s decision shall be final in this regard.



Our sellers are our business partners. They help us maintain the highest selling standards for any marketplace.  For sellers to perform well on the platform, they must adhere to Urban Trend selling guidelines, not indulge in illegal practices and unethical business tactics. The Seller Blacklisting Policy has been designed to maintain the said standards and ensure consistent quality at Urban Trend.

 In addition, the Policy is also applicable in cases related to behavioral issues (personal or company level) or violation of specific policies listed out by Urban trend.

The following reasons would lead to blacklisting of a seller:


Selling Fake Products:

Sellers must ensure that all the listed items are genuine. If the seller attempts to sell fake products on the website he/she will be blacklisted. Urban Trend is against the sale of replicas, counterfeit products, products infringing trademark or copyright, imitations of the original product or unauthorized materials. An attempt to sell any of these will lead to blacklisting.


A trademark is any word, name, symbol or other device used to identify one's goods and distinguish them from goods or services offered by others. A trademark identifies a business and links it to the quality, credibility, experience, goodwill, and reputation of the manufacturer.

You must refrain from doing the following:

  • Using a trademark/ logo, whether on a product or in any other manner that you don’t own or have acquired the license in respect of or have authority to affix/ emboss on your private label product
  • Using the name of a brand that you don’t own or have the authority to use in the title of your product or in the listing attribute “Brand” or as your Seller Display name
  • Using the name of another brand as a search query for your private label product
  • Listing a compatible accessory as a branded accessory. In such a case using the words “compatible with” is necessary.


A right held by the creator in certain creative works such as literature, artistic works, paintings, music, computer programs, sound recordings and films. A copyright gives the creator of original work exclusive rights to it and to license it to others.


The images uploaded by a seller for a product is a copyright image owned by that seller and cannot be used by another seller without permission. (A suggestion can be given to sellers that instead of using original copyrighted images for product listings, they need to photograph the product at their end and may use those photographs for listing their products);

Image available on Google Search is owned by third parties and permission will be required to use the same;

A music composition in an advertisement is a copyright;

Software is subject to third party copyright;

A film is subject to third party copyright and reproduction by any means requires permission from the owner.

Failure to adhere to the above can lead to blacklisting of your account. In the event of any legal disputes initiated via any authority/ Court or intimation of infringing actions on your part, we may have to disclose your particulars to the authority concerned for the purpose of legal compliance. Any use of illegal materials on our platform will be in violation of our Terms and Conditions and you will be liable for legal action.


Poor Performance

A seller will be blacklisted if the seller has poor performance based on the following criteria:

  • High returns due to mis-shipment, missing items, damaged products or poor quality products;
  • Returns due to used/ expired products or products not covered by warranty;
  • Repeated violation of seller performance policy thresholds;
  • Copyright/ trademark infringement
  • Price/ Discount abuse
  • Abusive behavior
  • Using packaging materials of competitors
  • Any attempts at fraudulent activity that will affect customers, other sellers or Urban trend
  • Physical audit results
  • Mystery shopping results
  • Multiple customer escalations

The seller may be blacklisted due to poor performance on a single criteria or a combination of the aforementioned factors.


Breach of Contract

In situations where the seller has entered a separate contractual agreement with Urban Trend under which they are obligated to perform in a certain manner or pay against the deliverables provided by Urban Trend and the seller is found in breach of the said contract, she/he would be delisted with immediate effect and notified of the same. Under this situation, the entire portfolio of the seller is subject to being delisted and not just the products for which the contract was executed.

Prohibited products

As a registered seller, you may list item(s) for sale on the website in accordance with the policies which are incorporated by way of reference in the Terms and Conditions. You must be legally able to sell the item(s) you list for sale on the website, failing which, you will be blacklisted.

Mature Audience Listing

Under Indian law, it may be a criminal offense for you to sell certain types of films, publications, MMS or computer games that may be adult in nature or are otherwise not appropriate for minors (individuals under 18 years of age) or are prohibited under the law and the same should not be listed on the website.

Violations of this policy may result in a range of actions, including but not limited to the following:

  • Listing cancellation;
  • Loss of special status and/or
  • Account suspension


Sellers who have a high number of disputes raised against them by buyers will be blacklisted.

Negative Feedback

If a seller consistently receives negative feedback from buyers, he/she will be blacklisted.

MRP Breach

A seller found breaching the MRP Policy by quoting a higher price than that mentioned on the product's MRP declaration label will be blacklisted.

Threat & abuse

Urban Trend expects its sellers, as our business partners, to be courteous, professional and respectful while interacting with us via email or any other form of communication. Failing to do so, a seller will be given two initial warnings and will then be blacklisted. The following will be considered as threat & abuse:

  • Threat of bodily harm via email/phone or chat
  • Misuse of Urban trend's system
  • Spoof (fake) email
  • Spam
  • Offers to buy or sell outside the website
  • Threats of physical harm via email, phone calls or public message boards will be dealt with seriously.

Failure to take correct measures will lead to blacklisting of the seller.


Fake Reviews/Ratings

If a seller is found or reported to be posting fake reviews or ratings on the website for their products or someone else's, either to increase or diminish sales, his account will be blacklisted.

Missing Products/Irrelevant Material

If a seller is found shipping empty boxes or boxes filled with irrelevant material (example: Stones, pebbles, garbage etc.) instead of the actual product to the buyer, he/she will be blacklisted.


Willful intention to commit fraud against fellow sellers, buyers or Urban Trendplatform will lead to blacklisting.

Packaging issues

Repeated use of poor quality packaging/ using Urban Trend’s competitors packaging will lead to blacklisting.

Associate behaviour for drop-ship

Any misbehaviour of associates towards buyers in the drop-ship model will lead to seller account being blacklisted.

Linked accounts

If a seller holds multiple accounts, all the accounts will be blacklisted as per the blacklisting policy.

Shipping products of incorrect weight

If the weight and dimensions of the actual package of the Product is found to be greater than the weight and dimensions of the Product mentioned in the Product listing, Urban Trend shall have the right to take necessary action against the Seller, including but not limited to blacklisting of the Seller.



I hereby declare that the information shared with Urban Trend is by my own accord. I authorize Urban Trend to use the Seller Information in any manner that it deems fit for the purpose of providing automated logistics form solutions. I hereby release and discharge Urban Trend from any and all claims and causes of action of any kind or nature whatsoever, whether known or unknown and whether specifically mentioned or not, which may exist or might be claimed to exist at or prior to the date of this undertaking and I specifically waive any claim or right to assert any cause of action or alleged cause of action or claim or demand that may arise from the use of the information as contemplated under this undertaking. I shall be responsible for any consequences that may arise out of use of this information provided to Urban Trend.



You as a customer can cancel your order anytime up to the cut-off time i.e. (24 hrs. from the order placed or before shipping, whichever is earlier) of the slot for which you have placed an order by calling our customer service. In such a case will refund any payments already made by you for the order. If we suspect any fraudulent transaction by any customer or any transaction which defies the terms of using the website, at our sole discretion could cancel such an order. will maintain a negative list of all fraudulent transactions and customers and would deny access to them or cancel any orders placed by them.


Once an order is placed by any customer and it's failed to dispatch within 'Standard Delivery Time' by Seller or it's cancelled by the Seller after the Order is placed, this will lead to charge penalty on Sellers.

Penalty Charge - 7.5% of the order amount. 


We have a "no questions asked return and refund policy" which entitles all our members to return the product at the time of delivery if due to some reason they are not satisfied with the quality or freshness of the product. We will take the returned product back with us and issue a credit note for the value of the return products which will be credited to your Urban Trend e-wallet or bank account. This can be used to pay your subsequent shopping bills.



1.   That in the event that a non-delivery occurs on account of a mistake by you (i.e. wrong name or address or any other wrong information) any extra cost incurred by seller for redelivery shall be claimed from you.

2.   That you will use the services provided by the, its affiliates, sellers, consultants and contracted companies, for lawful purposes only and comply with all applicable laws and regulations while using and transacting on the Site.

3.   You will provide authentic and true information in all instances where such information is requested from you. reserves the right to confirm and validate the information and other details provided by you at any point of time. If upon confirmation your details are found not to be true (wholly or partly), it has the right in its sole discretion to reject the registration and debar you from using the services and / or other affiliated websites without prior intimation whatsoever.

4.   That you are accessing the services available on and transacting at your sole risk and are using your best and prudent judgment before entering into any transaction through this Site.

5.   That before placing an order you will check the product description carefully. By placing an order for a product you agree to be bound by the conditions of sale included in the item's description.



1.   Disseminating any unlawful, harassing, libelous, abusive, threatening, harmful, vulgar, obscene, or otherwise objectionable material.

2.   Transmitting material that encourages conduct that constitutes a criminal offence or results in civil liability or otherwise breaches any relevant laws, regulations or code of practice.

3.   Gaining unauthorized access to other computer systems.

4.   Interfering with any other person's use or enjoyment of the Site.

5.   Breaching any applicable laws;

6.   Interfering or disrupting networks or web sites connected to the Site.

7.   Making, transmitting or storing electronic copies of materials protected by copyright without the permission of the owner.

8.   Includes any bugs, viruses, worms, trap doors, Trojan horses or other harmful code or properties; or

9.   Use any information obtained from the, in order to harass, abuse or harm another person;


COLOURS made every effort to display the colours of our products that appear on the Website as accurately as possible. However, as the actual colours you see will depend on your monitor, we cannot guarantee that your monitor's display of any colour will be accurate.


MODIFICATION OF THESE TERMS AND CONDITIONS reserves the right to change any of the terms, conditions, and notices under which "The Service" are offered. You are responsible for regularly reviewing these terms and conditions including changes/modifications if any incorporated by us from time to time. Your continued use of 'The Service' constitutes your Agreement to all such terms, conditions and notices.


MODIFICATION TO 'THE SERVICE' reserves the right to terminate/modify or discontinue, temporarily or permanently, 'The Service' (or any part of 'The Service') with or without notice to the user at any time and from time to time. 'The User' agrees that shall not be liable to the User or any third-party for any modification or discontinuance of the Service.


You are solely responsible for protecting the security and confidentiality of the password and identification assigned to you. You shall immediately notify of any unauthorized use of your password or identification or any other breach or threatened breach of this Site's security. has no obligation to observe and monitor The Service.



ELECTRONIC COMMUNICATION: You agree to keep yourself updated with all data, information and communication pertaining to you made available on the Website by Urban Trend. You further agree that your use of the Website or provision of any data or information including any correspondence (by email or otherwise) to or by Urban Trend is through electronic records and you consent to receive communication from Urban Trend via electronic records which will be deemed adequate service of notice/electronic record.



Under Rule 3 of Rules made under IT Act, 2000 vide powers conferred by clause (zg) of sub-section (2) of section 87 read with sub-section (2) of section 79:

Users of computer resource not to host, display, upload, modify, publish, transmit, update or share any information that —

(a) belongs to another person and to which the user does not have any right to;

(b) is grossly harmful, harassing, blasphemous, defamatory, obscene,  pornographic, pedophilic, libelous, invasive of another's privacy, hateful, or racially, ethnically objectionable, disparaging, relating or encouraging money laundering or gambling, or otherwise unlawful in any manner whatever; 

(c) harm minors in any way;

(d) infringes any patent, trademark, copyright or other proprietary rights;

(e) violates any law for the time being in force;

(f) deceives or misleads the addressee about the origin of such messages or communicates any information which is grossly offensive or menacing in  nature;

(g) impersonate another person;

(h) contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer resource;

(i) threatens the unity, integrity, defense, security or sovereignty of India, friendly relations with foreign states, or public order or causes incitement to the commission of any cognizable offence or prevents investigation of any offence or is insulting any other nation.



As a condition of your use of "The Service" you, 'The User/shopper' agree to:

(a) Provide true, accurate, current and complete information about yourself as required by the registration form (such data being the Registration Information).

(b) Maintain and update the Registration Information to keep it accurate, current and complete. If you provide any information that is untrue and inaccurate, not current or incomplete, has the right to terminate the user account and refuse any and all current or future use of 'The Service'.

(c) Create, maintain and use only one Member account and password on the for your use. You will not create multiple Member accounts and passwords for your use on the website.

(d) Urban Trend has the right to use / disclose the aggregate registration information to third parties in connection with marketing of services (through Advertisement). You have also consented the right to use your registration information to provide targeting of advertising and other service offers. This could also be used to customize the content you see, to fulfill your requests for certain specific products and services and to contact / intimate you about special offers, sale or new packages. Usage obligations as a condition of your use of "The Service", you will not use "The Service" for any illegal purposes. You will be solely responsible for the contents of transmissions made by you through "The Service". By becoming a Registered User, you consent to the inclusion of your personal data in our on-line database and authorize to share such information with other user(s)/sellers.



In view of the global nature of the world wide web, the User/shopper understands and agrees that technical processing of tools of communication is (and may be) required to send and receive messages, to correspond / conform to the technical requirements of connecting networks, to correspond / conform to the limitations of The Service, or to correspond / conform to other, similar technical requirements.



As a part of The Service's registration process you will provide us with current, complete and accurate information as requested by the registration form. You will then choose a user name and password. You take total responsibility for maintaining the confidentiality of your password and account. You may change your password by following the instructions on the system. You agree not to use the account or password of another Member at any time or to disclose your password to any third party.

You are also entirely responsible for any and all activities that occur under your account. You agree to notify immediately of any unlawful / unauthorized use of your account or any other security violation. You agree to ensure that you exit from your account at the end of each session. You understand that will not be liable for any loss or damage in any form incurred as a result of unauthorized usage of your account, with or without your knowledge. However, you could be held liable for losses or damages incurred by or a third party as a result of your failure to comply with this clause. You also agree not to use anyone else's account, at any time, without the prior permission of the account holder.



Urban Trend is not responsible for any corruption, misguiding or missing of submitted data from you regarding credit card, debit card or any other e-payment detail, e-wallet etc. Personal information supplied by user(s) during the use of website is governed by our privacy policy.



Use of the Services is also governed by Our Privacy Policy , which is incorporated into this Agreement by this reference. DISCLAIMER

Registration Information and certain other information about you are subject to our Disclaimer. For more information, see our Disclaimer some jurisdictions do not allow the exclusion of certain warranties, so some of the above exclusions may not apply to User.



The features and services on the website are provided on an "as is" and "as available" basis, and website hereby expressly disclaims any and all warranties, expressed or implied, including but not limited to any warranties of condition, quality, durability, performance, accuracy, reliability, merchantability or fitness for a particular purpose. All such warranties, representations, conditions, undertakings and terms are hereby excluded. makes no representations or warranties about the validity, accuracy, correctness, reliability, quality and stability, completeness of any product available on or through the website.

Urban Trend is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers or providers, computer equipment, software, delay in delivery of ordered product, failure of any email or players due to technical problems or traffic congestion on the Internet or on any of the Services or combination thereof.

Under no circumstances shall website be held liable for an delay or failure or disruption of the content or products  delivered through the website resulting directly or indirectly from acts of nature, forces or causes beyond its reasonable control, including without limitation, Internet failures, computer, telecommunications or any other equipment failures, electrical power failures, strikes, labour disputes, riots, insurrections, civil disturbances, shortages of labor or materials, fires, flood, storms, explosions, Acts of God, natural calamities, war, governmental actions, orders of domestic or foreign courts or tribunals or non-performance of third parties.



All users of are governed by Intellectual Property Rights Policy, which is incorporated into this Agreement by this reference.


You "The User" comprehend and agree to indemnify and hold and its parents, affiliates, officers and employees, harmless from any claim or demand, including attorneys' fees, made by any third party due to or arising out of your use of the Service, your connection to the Service, your violation of the agreement or any other provision of the Agreement, or the infringement or misappropriation by the User, or a third party using User's computer, account or password to access and/or use the services, of any Intellectual Property Rights of any person or entity, or the use or misuse by the User or third parties of User's passwords or accounts, or your violation of any rights of another.


This Agreement shall remain in full force and effect while you use the Services or are a Member. Even after Membership is terminated, this Agreement will remain in effect. However, reserves the right to terminate access to certain areas or features of the website (to paying or registered users) at any time for any reason, with or without notice. also reserves the universal right to deny access to particular users to any/all of its services/content without any prior notice/explanation in order to protect the interests of and/or other visitors to the website. reserves the right to limit, deny or create different access to the website and its features with respect to different user(s), or to change any of the features or introduce new features without prior notice. reserves the right, in its sole discretion, to suspend the provision of Services to you and/or terminate your Membership at any time, without warning. withholds the right to temporary or permanent termination of membership of any user for any of the following reasons:

(a) If it concludes that the user(s) have provided any false information in connection with the member account to or are engaged in fraudulent or illegal activities.

(b) The user(s) breach any provisions of the terms and conditions of use agreement and/or Agreement of website.

(c) Utilize website to send spam messages or repeatedly publish the same product information.

(d) Post any material to members that are not related to international trade or business cooperation.

(e) Impersonate or unlawfully use another company’s name to post information or conduct business of any form.

(f) Any unauthorized access, use, modification, or control of the website data base, network or related services.


ASSOCIATION / LINKS TO THIRD PARTY contains links to third party Websites "Linked Sites" ("Affiliates" / "Partner Sites/Sellers"). These Linked Sites are not under the control of and website is not responsible for the products of any Linked Site, including without limitation any link contained in a Linked Site, or any changes or updates to a Linked Site. is not responsible for web casting or any other form of transmission received from any Linked Site nor is responsible if the Linked Site is not working appropriately. is providing these links and partnerships to you, for your convenience, and the inclusion of any link does not imply endorsement by of the site. You are responsible for viewing and abiding by the privacy statements and terms and conditions posted at the Linked Sites.



•    Advertiser agrees to use, and agrees to make available, the Network during the term in order to place Ads from Advertiser on Publisher’s Websites according to the terms and conditions of this Agreement. As between Advertiser and, Advertiser shall be solely responsible for soliciting all Ads, placing Ads through the Network and responding to inquiries in connection therewith.

•    All copyright, database rights, trademarks and design rights in our site and in the material published on it belong to Advertisers cannot use it without prior permission of the Website owner.

•    Advertiser shall be solely responsible if any kind of loss occurred to the user of the website.



All notices or demands to or upon website shall be effective if in writing and shall be duly made when sent to Shahlon Silk Industries Pvt. Ltd. having addressed at:-

3 rd Floor, Dawer Chamber,

Near J K Tower, Ring Road,

Surat - 395002.

Gujarat, India.


All notices or demands to or upon a User(s) shall be effective if either delivered personally, sent by courier, certified mail, by facsimile or email to the last-known correspondence, fax or email address provided by the User(s) to , or by posting such notice or demand on an area of the website that is publicly accessible without a charge. Notice to a User(s) shall be deemed to be received by such User(s) if and when website is able to demonstrate that communication, whether in physical or electronic form, has been sent to such User(s), or immediately upon website's posting such notice on an area of the website that is publicly accessible without charge.



The thoughts written or reviews posted by visitors are of their own and not moderated by us, any one thus felt offended please email us at: [email protected] and we will remove it from our website (if we feel the same within the framework of business, prevalent norms and practicability) of legality and freedom of speech.



In accordance with Information Technology Act, 2000 and The Information Technology (Intermediaries Guidelines) Rules, 2011 made there under, the name and contact detail of the Grievance Officer is provided below:



URBAN TREND having addressed at:-

 3 rd Floor, Dawer Chamber,

Near J K Tower, Ring Road,

Surat - 395002.

Gujarat, India.

Office Timing : 10 AM to 7 PM 



This Agreement shall be governed by and construed in accordance with Indian Law and you hereby submit to the exclusive jurisdiction of the Courts at Surat, Gujarat, India.



Any forbearance or failure by us to enforce a provision to which you are subject shall not affect our right to require such performance at any subsequent time, nor shall the waiver or forbearance by us of any breach of any provisions of the agreement herein be taken to be or held to be a waiver of the provision or provisions itself of themselves.


No right may be assigned, and no duty may be delegated, by either party under this Agreement except upon the written consent of the other party and any attempted assignment and delegation without such consent shall be void and without effect. Notwithstanding the foregoing, however, shall be entitled to assign this agreement, and all rights and obligations hereunder, to a successor to all or substantially all of its assets, whether by sale, merger or otherwise. This Agreement shall be binding upon and shall ensure to the benefit of the parties hereto and their respective representatives, heirs, administrators, successors and permitted assigns except as otherwise provided herein.



Neither party is, nor will it be deemed to be, an agent or legal representative of the other party for any purpose. Neither party will be entitled to enter into any contracts in the name of or on behalf of the other party, nor will party be entitled to pledge the credit of the other party in any way or hold itself out as having authority to do so.



If any provision(s) of the Agreement is/are held by a court of competent jurisdiction to be contrary to law, or otherwise invalid or unenforceable, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the parties with the other provisions remaining in full force and effect.



User and agree that any cause of action arising out of or related to these Services must commence within one (1) month after the cause of action arose; otherwise, such cause of action is permanently barred. If you do not agree with any of our Terms and conditions mentioned above please do not read the material on any of our pages or do not accept our services.



These terms and conditions together with any documents expressly referred to in them, contain the entire Agreement between us relating to the subject matter covered and supersede any previous Agreements, arrangements, undertakings or proposals, written or oral between us in relation to such matters. No oral explanation or oral information given by any party shall alter the interpretation of these terms and conditions. In agreeing to this Agreement, you confirm that you have not relied on any representation other than those expressly stated in this Agreement and you agree that you shall have no remedy in respect of any misrepresentation which has not been made expressly in this Agreement.


Date Last Modified

These Terms and conditions were last modified on June, 2017.